Most businesses really do believe that they are offering a required product or services, but we think that there may be quite a large number of people that are offering their business to a rather limited online market, so their chances of business success are always going to be limited.
Online market need
Even in the mass market fields there is no quick route to instant riches and success, if there was, everyone would be a millionaire. You have the option of being in a limited online market with few competitors, or a mass online market where you will have many competitors and huge competition. Also be aware of the time of the year that you may planning your online marketing campaign for your website, unless you plan to advertise throughout the year there is very little point in advertising summer products in mid-winter.