The design of your website is vital, it will be the first impression that the customer will have of your company or organization, if your website looks cheap and unprofessional you run the risk that the viewer will judge you in the same way.
Three factors must be very closely watched: design, content and quality. Design is often best left to a company or person that has skills in this area, just drawing something up at home on your pc may not be up to the mark. One of the most common mistakes in home designs is the lack of graphics or images, just lines of text, one below the other. The content of website design must be short, sharp and punchy, to bang the message you are trying to express. Then a good image of your web product or services will be instantly recognize and the text will impart the marketing message. Make sure that your contact details are clearly shown, especially telephone number and e-mail address. You will be amazed but it is true, we have seen websites that have no contact details what so ever. If the website design looks cheap, you may well be wasting your money. Make sure that your website is full color, and not just black and white.
Remember, the website is the route to your business, make sure this route looks inviting.